it's good to have an end to journey towards, but it is the journey that matters, in the end ....

Monday, April 04, 2005

admad and msn

participated in the admad contest made an ad for people's airlines that target middleclass families and persuade/lure them for aircraft flights instead of travelling in 3ac or 2ac.
The concept is :


SCENE

VIDEO

1

An Indian bridegroom's face is shown. The face is covered with sehra.

Background music: Music typical in Indian wedding with dhol (a bit bhangra type)

Voice 1(male): "Arre chandu ko bhi to nachao. Bhai ki shaadi mein nachega nahee kya"

2

Two-three people dancing. They are clad as baraatis from a rural wedding but wearing very flashy clothes. Their dance is like dances in Indian baraat.

Background music: Music typical in Indian wedding with dhol (a bit bhangra type)

3

Cut to the bridegroom again but this time the scene covers two more people sitting next to him - his parents. The mother is offering him a laddu and the father who is in the corner seat is picking up a pan that is being served in a tray. Only the tray and the hand holding it is shown in the scene.

Background music: Music typical in Indian wedding with dhol (a bit bhangra type)

Mother saying: Beta laddu kha le.

Father saying (Bihari tone): Hum to bhai paan khayenge ...

4

Now the camera follows the hand holding the tray and the person serving the paan is shown who turns out to be a smartly dressed air-hostess.

The camera moves away showing 2-3 more air hostesses - and the setting is shown clearly which is actually the inside of a luxurious plane.

Background music is slowly fading.

Other air hostess : "Aapke liye chai ya coffee, sir ?"

5

Above scene of people enjoying and dancing continues.

Male voice: " Experience the luxury of air travel at the cost of train fares".

6

Graphics: People's Airways

Graphics (super): We take you higher at the lowest prices.

Male voice: "People's Airways

We take you higher at the lowest prices."

7

Groom's father and air hostess shown.

(Backdrop is of baraati's dancing in the plane)

Background music starts.

Groom's father speaks(his mouth filled with paan): "Behenji paan thukna hai. Zara khidki kholengi kya ?"

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Did not get throu MSN's online C Test. o think of it, I got out in the most unreliable round of thier's. For all they know a group of pple were sitting and answering thier questions. Anyways I had earlier thought it was a spam and had given the whole test very very lightly. Teaches me a lesson. And as the saying goes : "mann ka ho to achcha , mann ka na ho to jyada achcha" - roughly translated "if its according to your wish then it's good, else it is better coz then it's according to god's wish and he does only good things to you:)"
Seems like I am getting into this superstition that I get jobs only in alternate companies :)). Though given a choice I wouldnot like to beleive it coz one comes to believe whatever one repeats to oneself sufficiently often, whether the statement be true of false. It comes to be dominating thought in one's mind. So I better be optimistic about getting into my dream company Google though optimism is associated with success and happiness than any other. Lot's of philosophy I guess. The bright side is no adventure for me and wil lconc. on my thesis. Will give it a better shape than it has right now- some justice to all the hardwork I had put in earlier.

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